Do you have a website? Is your website up to date? If your answer is no to either of these questions, please contact us so that we may guide you onto the fruitful path of modern websites and internet marketing.
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Kofi Addo-Kessie’s Top 3 Reasons:
1. To make your website SEO optimized and get up your Search Engine Rank (Top of the list on Google)
2. To integrate and take advantage of new social media marketing, such as Facebook, Twitter and Google+
3. To ensure your website is fully responsive, best viewed on all new browsing devices such as desktop computers, laptop computers and now more importantly, tablets and mobile devices! (WATCH YOUTUBE VIDEO of Fully Responsive Website)
Some of the goals that can be achieved by launching a website include the following:
1. Reduced Advertising cost/Increased advertising flexibility
The Internet marketing is extremely different from print advertising. On the internet advertising space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you have the potential reach a wider audience.
This is not to say that you should not use other forms of advertising; however, you can use it to attract people to your website which will enable them to increase their knowledge of your company and potentially open two-way communication between the potential customer and a sales person within you organization.
2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
A recent trend has arisen within the marketplace; many businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.
A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.
4. 24/7 365 days
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours. Tell them to visit your website for the information they are looking for.
5. Offers Convenience
It is far more convenient for a person to research a product on the Internet than it is to get into a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer wont have to judge a call agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in a physical location.
Your website is a self-service medium. For example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.
6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice, and general interest content you can entertain your customers. This will also increase the probability of your company remaining in the minds of your customers.
7. Standardize Sales Performance
By looking at which sales approaches / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your a href=”http://changepromotions.biz/services/creative-media/website-design/”>website, so that it is used on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and trust.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!
9. Promote your Brick and Mortar Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick and Mortar location.
You might advertise a promotion on your website encouraging the visitor to visit your Brick and Mortar location (e.g.. At a branch near you! ).
Also, if you recently moved to a new location, you will have to wait for the next ‘phone directory to come out before potential clients find your current location. Due to the flexibility of a website, you can change your contact details instantly and lower the risk of losing customers when moving to a new location.
10. Growth Opportunity
A website serves as a great point of reference for potential investors; this tool allows you to show them what your company is about, what it has achieved and what it can achieve in the future.
11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.
12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.